A 'brand' refers to your social media accounts (Instagram, Facebook) where you share content and engage with your audience.

Give it the power to help you the way you really need. By registering your brand and connecting your accounts, you provide the necessary context for understanding what your brand does and how it communicates.

• Ideas and measurable contentBy getting to know your networks, the AI learns your style, common topics, and tone of voice; this allows it to generate text, images, and videos that match your brand from the very beginning.
• Data-based suggestionsTokinAI analyzes the performance of your posts and suggests formats and topics that generate more engagement, helping you improve continuously.
• Consistency in all your postsBy grouping your accounts, TokinAI maintains a consistent voice and aesthetic every time you generate content, avoiding contradictory or out-of-context messages.

• Log into Facebook or Instagram from your device.
• Click "Connect" and accept the permissions.
• That’s it! We publish for you. We only use permissions to post — we never store your password.

• Enter your Facebook page and Instagram profile.
• Copy the URLs of each account.
• Paste them in TokinAI and make sure they belong to the same business or brand.

✅ Public account data ✅ Username ✅ Email ✅ Sector ✅ Description ✅ Public shared content ✅ Permissions to publish 🚫 ̶P̶a̶s̶s̶w̶o̶r̶d̶s̶ 🚫 ̶C̶o̶n̶t̶a̶c̶t̶s̶ 🚫 ̶S̶e̶n̶s̶i̶t̶i̶v̶e̶ ̶i̶n̶f̶o̶r̶m̶a̶t̶i̶o̶n̶

We do not access, store, or share private data such as passwords, messages, contacts, or other sensitive information. You can unlink your accounts anytime from your settings.

✅ Public account data ✅ Username ✅ Email ✅ Sector ✅ Description ✅ Public shared content 🚫 ̶P̶u̶b̶l̶i̶c̶a̶t̶i̶o̶n̶ ̶p̶e̶r̶m̶i̶s̶s̶i̶o̶n̶s̶ 🚫 ̶P̶a̶s̶s̶w̶o̶r̶d̶s̶ 🚫 ̶C̶o̶n̶t̶a̶c̶t̶s̶ 🚫 ̶S̶e̶n̶s̶i̶t̶i̶v̶e̶ ̶i̶n̶f̶o̶r̶m̶a̶t̶i̶o̶n̶

We do not access, store, or share private data such as passwords, messages, contacts, or other sensitive information. You can unlink your accounts anytime from your settings.

• With login:✅ Generate content with AI✅ Create strategies✅ Add new brands✅ Publish to connected accounts
• With link-based connection:✅ Generate content with AI✅ Create strategies✅ Add new brands🚫 ̶P̶o̶s̶t̶ ̶c̶o̶n̶t̶e̶n̶t̶ ̶t̶o̶ ̶c̶o̶n̶n̶e̶c̶t̶e̶d̶ ̶a̶c̶c̶o̶u̶n̶t̶s̶

The only difference between the two options is that when you log in, we get permission to automatically publish on your social media accounts. Otherwise, you'll still get all the benefits, except for automatic publishing.

• ✅ You can add:Fan pages with followers, associated with your business or brand, that have public content and recent activity.
• ❌ You can't add:Personal Facebook profiles (regular user accounts without followers)Facebook groups, even if they're public or related to your brand.

• Facebook: https://www.facebook.com/business/help/1199464373557428
• Instagram: https://help.instagram.com/502981923235522

During the brand creation process, you’ll see a 'Brand Identity' section. There, you can upload up to 10 products, assign them names, and write brief descriptions. This information allows the AI to generate content that is much more accurate and aligned with your business.

If you add your product catalog, you'll be able to select which products to include in your strategy. TokinAI will generate content using the selected products with the help of AI.

Referents are social media pages that aren't yours but are related to your industry or niche. These pages inspire or guide the kind of content you create. Why use referents? They help TokinAI contextualize your market. We analyze their content to understand what works, what formats are trending, and what engages their audience the most.

• Search for a page or account that inspires you on Facebook or Instagram.
• Copy the URL (e.g., https://www.facebook.com/fybeca).
• Paste it in TokinAI and click Save.

Tip: If you sell shoes, choose other footwear brands. Avoid mixing with unrelated categories like bakeries or restaurants, so the ideas you receive are actually useful to your business.

You can add up to 6 referents per brand.

• Analyzes which topics, formats, and styles work best for your referents to inspire your own posts.
• Blends your brand’s identity with the patterns it learns from your referents, generating attractive or even better content—without the need for manual search.
• Forget about checking profiles one by one: TokinAI monitors your metrics and turns that data into ready-to-use recommendations.
• Forget about checking profiles one by one: TokinAI monitors your metrics and turns that data into ready-to-use recommendations.
• As long as referents belong to the same category (shoes with shoes, food with food), the ideas you receive will be directly applicable to your business.

A strategy is your personalized content plan. AI helps by suggesting a publishing goal, ideal posting days, a suitable tone, and full content ideas tailored to your brand.

• Step 1: Strategy reviewTokinAI suggests a strategic goal, the best time frame to post, the right tone for your brand, and the most effective hashtags. You can also choose your own products to generate personalized content around them.
• Step 2: Agenda reviewUsing artificial intelligence, TokinAI will automatically generate a publication calendar ideal for your strategy. It will suggest the best days, times, and number of posts for optimal results.

• Strategy name
• Strategy objective
• Post tone
• Duration (up to 7 days)
• Add or remove hashtags/themes
• Select or add products for content generation
• In Step 2: Agenda Review, manage your posts easily and intuitively.
• Change post dates and times by dragging, dropping, or editing from the menu.
• You can also change the target social network (Facebook, Instagram).
• Content type (image, video, or text)
• Select which publication will use a specific product.
• Schedule or delete new posts.

• Content will only be published automatically if you logged into your accounts and granted TokinAI publishing permissions.
• If you only entered links, the content will be generated, but not published automatically.

In the calendar, you can see all your planned content. Open each post to edit its text, video, or image—or create new posts using your own material. You have full control over your schedule.

In Analytics, you’ll find a panel with the key results of your activity and that of your referents: follower growth, interaction level, performance by content type, your top-performing posts, and a direct comparison with the brands you use as reference.

coins are internal credits used to generate the content you need for your posts, including images and videos.

When you register with TokinAI, you’re automatically enrolled in the Explore Plan, which includes 20 coins that renew each month.

No! coins don’t expire. You can use them anytime. Your 20 Explore Plan coins renew monthly. If you purchase additional packages, those coins remain active as long as your subscription is active.

Before finalizing generation, you can buy an extra coin package with a single click or edit your strategy to reduce content and fit your current balance.

• Manage up to 2 brands.
• 6 referents (Facebook or Instagram) per brand.
• 4 brand strategies to plan your campaigns.
• Ask up to 15 questions to Amelia, your analytics assistant.
• Up to 50 edits to adjust generated text or images.

Amelia is your intelligent assistant in the analytics section. If any chart or metric seems unclear, just ask and she’ll explain what it means, how it’s calculated, and how to improve it.